RECENT NEWS + EVENTS
Digital Divide? Don’t tell the homeless.
June 2, 2009
This article from the cover of Friday’s Wall Street Journal (5/29/09) was astonishing. I’m sure no one would have thought of the homeless in our communities to be so connected, much less put such an emphasis on that connection. …Read More
Jazz Fest 2009 Report
April 25, 2009
Our annual trek to the first day of Jazz Fest was a great success. We snuck out at noon on Friday to grab lunch and catch a few acts. The weather was perfect and the food was amazing. Crawfish bread, boudin balls, duck po-boys and crawfish sacks. Oh, and beer. In between our stroll around the Fair Grounds where we took in the sites and …Read More
Creativity
Those who roam the halls of Morgan and Company devote their brain cells to devising ways to bridge the gap between brand and user. In the historical sense, the media planners and/or …Read More
Williams-Sonoma
March 26, 2009
Not that this has a direct coorelation with media planning and buying but I found this article somewhat amusing given the headline and the quote by Williams-Sonoma CEO Howard Lester. Net income drops 90% but that was better than expected. Read… Eric
PPM
March 12, 2009
At last week’s AAAA Media Conference there was no shortage of propaganda pieces floating around to brain wash us into believing the various exhibiting vendors were the greatest thing since sliced bread. One that caught Jennifer’s eye is this ad for Arbitron’s PPM which is currently …Read More
From Russia With Love
March 10, 2009
We all know that the creative folks get all the attention and awards. I guess its a tangible thing - you can “touch and feel” the ads as opposed to a communication plan. I’ve come to accept that as a media guy we take the back seat in the spotlight. …Read More
Get To The Point!
March 5, 2009
Coming atcha live from the Grand Ballroom in the downtown Hilton New Orleans from the 2009 AAAA Conference… again.
This morning the panel discussions turned to demographics as three distinct focus groups took to the stage to discuss their media consumption habits and how technology or just life in general have shaped/evolved those habits.
Live From New Orleans, It’s the AAAA’s!
March 4, 2009
The American Association of Advertising Agencies are (currently) holding their annual media conference in New Orleans. …Read More
Thrive
February 23, 2009
All this talk of recession is starting to make businesses nervous to a point of pulling back on their operations. And the first to go is always the marketing budget. A few recent reports are supporting the argument that killing budgets during the times we are in is the last …Read More
Swimsuit models…click here!
February 13, 2009
Ah the annual SI Swimsuit edition. Beautiful women wearing next to nothing in some of the most picturesque places on the globe all wrapped up into one magazine. Formula to make endless streams of money, right? …Read More
Radical Shifts
February 12, 2009
In a pursuit to modernize the processes that exist in the media planning and buying world, our lead industry association www.aaaa.org has formulated some recommendations. At the forefront is the urging of the media buying side of the industry to switch from a CPP (cost per point) basis for negotiation …Read More
Where Do Babies Come From?
January 28, 2009
Most of us sat through the Miracle of Life in 7th grade health class so I think we have a grasp on where real babies come from, but what about fake plastic King Cake Babies?
Coolest North American Cities
January 25, 2009
A recent MSN.com travel article named New Orleans among the 15 Coolest North American Cities to visit. Their basis is the year around lively atmosphere of the French Quarter and the centuries old architecture that has …Read More
Reconstructing the budget model
January 14, 2009
It shouldn’t be a surprise that as the economy continues to tank businesses continue to slash their marketing budgets. …Read More
Canal St. Christmas
December 11, 2008
By no stretch of the imagination are we strangers to inclement weather down here in New Orleans. But the one thing that we rarely see is the white stuff. Well, today Mother Nature gave us a little pre-Christmas treat in the form of a blanket of snow. Ok, not a true blanket of snow, …Read More
Wedding Bells in the Air at M+C!
December 8, 2008
We promised ourselves that we wouldn’t cry but our little girl is all grown up! Over the weekend, our very own Katie DeVries became engaged to be married to one Mr. Ryan Kelly. …Read More
One-fifth of your life
December 3, 2008
I read a magazine article yesterday about how the average person consumes 34 hours of media each week. (Yes, I see the irony of reading a magazine article about media consumption, thank you.) 34 hours. That’s 20% of the week. …Read More
New Orleans Calling
December 1, 2008
This week our very own Damien LaManna grabbed the 504ward spotlight in this CityBusiness article on calling New Orleans home. In case you’ve been under a rock or lost at sea, www.504ward.com …Read More
How Strawberry is Your Frog?
November 18, 2008
Today, the Ad Club of New Orleans hosted George Nguyen, Director of Group Planning for Strawberry Frog, an independent Advertising Agency in New York City. …Read More
Twittering the Vote
November 4, 2008
Typically, the political ad world lags a few steps behind Madison Avenue in terms of being cutting edge. This election cycle has seemingly turned that notion on its ear.
…Read More
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We are a krewe of media professionals who have built Louisiana’s largest communication planning firm with the goal of helping brands amplify their message.
Building on a deep understanding of the who, how, where, what, and why of your audience, Morgan and Company designs creative communication solutions that integrate both traditional and non-traditional tactics.